The Teachers Guild Rebrand
The Teachers Guild is a professional online community of teachers using design thinking to solve some of the biggest challenges in education today. I was tasked with evolving the Guild's brand identity and establishing a cohesive visual language. The goal was to create a brand that felt professional yet daring, fun, and approachable.
Designed at IDEO with Emma Scripps (Strategy) and Molly McMahon (Strategy).
The Teachers Guid's graphic language centers around rough hand drawn icons and patterns. These hand drawn elements bring a fun playful energy to the brand and encourage the notion that anyone can be a designer.
To give the photos a unique and consistent feel a custom photoshop action has been created and applied to all photos. Additional hand drawn elements are used on photos to bring more energy and fun to the brand as well as tie into the hand drawn icons and patterns.